Logo and brand design for business owners, Colorado Springs, Finicky Fox Design

It’s not about making something look pretty.

You might be slightly confused that I, a brand designer that specializes in painted, sketched, and hand-rendered logos would tell you it’s not about it being pretty. But here’s the thing - if you’re brand doesn’t work FOR you, to communicate to your clients and customers who you are, what you offer, and attract them to indefinite loyalty to your company… then you’re doing it wrong.

Some of your most valuable dollars should be behind your visuals, because if you can’t correctly show your people who you are and what you offer, you can’t (and won’t) stay in business.

A little harsh?

Maybe. But I hear it all too often. “I have to pay to keep the lights on. I can’t afford to just ‘make something pretty’.” But what if you truly believed that having the right image would attract more paying customers, loyal customers, RETURNING customers that’ll help keep your lights on month, after month, after month?

I’m here to tell you, that’s exactly what well-designed branding does.

I can’t tell you how happy and thankful I am with your designs. This is my life’s work, and it’s been so hard getting it off the ground because of other things that require my attention. There are so many things that I will be doing with this business… your work is so wonderful and has brought to life the crazy ideas in my head!
— ERIN, The Writing Season

Consistency breeds credibility.

Consistent visuals breed credibility with your customers.

Consistent business breeds consistent customers.

It isn’t a new concept. But it’s a concept often overlooked.

 
Research stage involved finding out more about your industry, your consumers, and filling out a detailed design road map that helps me create a timeless, strong brand that will appeal to your target market.  Then I sketch through good idea and bad ideas to land on several solid directions before taking it to the computer.

Research stage involved finding out more about your industry, your consumers, and filling out a detailed design road map that helps me create a timeless, strong brand that will appeal to your target market.

Then I sketch through good idea and bad ideas to land on several solid directions before taking it to the computer.

After scanning in the sketches, I create vector files of the various logo shapes and start pairing the designs with fonts to create an overall look-and-feel for the brand. I compare the design directions with my notes on target market study, client preferences, and our extensive road map to make sure I’m still on track, and that the designs are aligning.

After scanning in the sketches, I create vector files of the various logo shapes and start pairing the designs with fonts to create an overall look-and-feel for the brand. I compare the design directions with my notes on target market study, client preferences, and our extensive road map to make sure I’m still on track, and that the designs are aligning.

I love adding custom, hand crafted elements to your brand. If specified as a preferences in our consult, I will print my digital renderings, transfer to watercolor paper, and paint and/or ink designs that are unique to your brand.

I love adding custom, hand crafted elements to your brand. If specified as a preferences in our consult, I will print my digital renderings, transfer to watercolor paper, and paint and/or ink designs that are unique to your brand.

My hand crafted designs are transferred back to the computer where a full logo is refined and designed. Several concept directions are presented, a solid design direction chosen, and after several rounds of collaborative revisions, a professional logo is complete.  I believe in a complete brand, so from here your entire brand visuals will be created.

My hand crafted designs are transferred back to the computer where a full logo is refined and designed. Several concept directions are presented, a solid design direction chosen, and after several rounds of collaborative revisions, a professional logo is complete.

I believe in a complete brand, so from here your entire brand visuals will be created.

Services

Brand Packages that include logo (full suite with several logo variations, file types, and corresponding branding elements),
business card, and social media graphics (starting at $1200)

Brand packages that include full Squarespace website designs and branded print materials (starting at $3400)

Well-branded business media kits and interactive PDFs (starting at $350)

Canva templates, social media posts, and print materials

Whether you have huge, awesome ideas that you can’t wait to share, or you don’t have any clue what you want or need—we’ll work together to determine how I can help, what you need in order to achieve success, and what it's going to take so that you're heard!

Every person is different, and you deserve to be treated as the unique individual that you are. You can’t simply be plugged into a system. You deserve to be in control, to discover your brand, style, and designs right alongside your designer, and to be completely and utterly happy in the end.


 
 

Brand Designs