Ana-Marija was one of my very first online clients, and the first international client I've had the privilege to design for. And I really mean it when I say it's been a privilege. Ana-Marija opened her own restaurant in Dubrovnik, Croatia (Pantarul), has written and published an amazing cook book (What's Cooking in Dubrovnik), and her food blog, Da mi je nešto slatko… (If I had something sweet…) has won awards as the best Croatian food blog. And then... she called on me to help her design her brand for her English blog that launches today.Read More
Getting a logo designed for your brand can be pretty stressful. The logo that’s right for you is a mix of brand storytelling, marketing to your audience, and something that you simply like (or hopefully LOVE). As a designer, my job is to do adequate brand and market research so I can advise you with fonts, colors, and shapes. But at the end of the day, you’re either going to like it—or you're not. Here are some characteristics that make up a good (and effective) logo.Read More
Not too long ago, I did a series on why branding yourself is important in general. But a lot of writers have expressed not being able to apply branding to themselves as writers and authors. I get that—I really do, because when you’re a business, it’s easy to say you need a nice logo and coherent image. But when you’re an author, you’re focusing on the publishing of your first book and all that comes with it. From the cover design, to the typesetting—let alone the promotion of it!
A self brand seems a little frivolous, doesn’t it? If the book is good, and my readers are excited over its release, isn’t that all that matters?Read More
Yesterday I featured Erin Michael Dworak and her poem, Dig In. Today I want to share with you her life's work, The Writing Season.
Erin and I worked to develop a brand that expressed who she is and also represent what she does to teach others about writing.
The Writing Season is definitely Erin. Literally.Read More