Getting a logo designed for your brand can be pretty stressful. The logo that’s right for you is a mix of brand storytelling, marketing to your audience, and something that you simply like (or hopefully LOVE). As a designer, my job is to do adequate brand and market research so I can advise you with fonts, colors, and shapes. But at the end of the day, you’re either going to like it—or you're not. Here are some characteristics that make up a good (and effective) logo.Read More
Not too long ago, I did a series on why branding yourself is important in general. But a lot of writers have expressed not being able to apply branding to themselves as writers and authors. I get that—I really do, because when you’re a business, it’s easy to say you need a nice logo and coherent image. But when you’re an author, you’re focusing on the publishing of your first book and all that comes with it. From the cover design, to the typesetting—let alone the promotion of it!
A self brand seems a little frivolous, doesn’t it? If the book is good, and my readers are excited over its release, isn’t that all that matters?Read More
I’m drafting up a little handout for my networking event this week. I tried asking myself- if I could give one bit of a useful information to the epic women business owners in my networking group, for free, what would it be?
Obviously, I specialize in brand design and development. I love helping writers, bloggers, and business owners with their brands—regardless of what stage their company or blog might be at. I know we hear it all of the time—branding is SO important! But branding goes beyond just your looks, a logo, and some colors. So that’s where I’m meeting these women.
First, I want to emphasize that your brand is YOU. You don't need a designer to give you a brand. You are your brand, which means you're developing it right now. So I put together a short, practical list of tips for making your brand stronger—RIGHT NOW.Read More
Hopefully you were able to check out yesterday's post about why Fiverr is so dang appealing. They make a good case, right? I mean, obviously—look at their popularity, their number of designers, and the number of projects they get on a daily basis. So what's so wrong with it?
First, let me address why I’ve never won the battle against an online logo service.
By the time a company calls me and requests a proposal, they have already made up their mind to purchase the logo they’ve received online. They’re not placing any more value to my services than that of an online logo service. They want me to tell them that I can match the price of an online logo service for 20+ hours of custom design work, in-depth one-on-one meetings, several well thought out, thorough design concepts, specific revisions, and the implementation of not just that logo- but their visual identity within their business. I just can't do that.
So, they beat me—that must be why I hate Fiverr and other comparable online logo services. Right?
Because what's so wrong with cheap, fast, endless options?Read More
Your branding journey.
Let's get personal. I've covered in Parts 1 and 2 the importance of branding and what branding looks like—but what does branding look like specifically for YOU and your biz? Do you even need a brand update?
Honestly, only you can answer those questions. But I do have some questions for you that'll hopefully help you figure it out. First, let's take a quick look at the financial implications a new brand would have on your business (because at the end of the day, it boils down to how much money you're making):
1. What is the value of one customer to you? In other words, what does one new customer make you in additional income? What's it worth to you to pick up that one new client? For example: $300.
2. Do you believe that new and better branding for your business will result in drawing in at least one new customer a month? Of course! At LEAST one, hopefully more!
Practically speaking, what does branding yourself look like and what are the components of your brand?
Before any design work is started, there are some key elements to branding yourself that should be figured out first. Some of the key elements to crafting your brand:
- Knowing who you are as a business and where you're going
- Knowing who your audience is and what they want
- Knowing what you can offer your audience that no one else can
- And knowing HOW you're going to offer it to your audience
All of those elements have to be figured out before you can even start to think about the visual aspect that communicates that foundation. I don't mean to keep repeating myself, but please remember that branding goes SO far beyond just the visual design of your company. It has to do with your heart, the way in which you work, and your audience. Your visual identity should just communicate all of those things.Read More
Have you ever seen How to Lose a Guy in Ten Days? It used to be one of my absolute favorite movies (hang with me, here). Well there was this gala in the movie that was sponsored by a ritzy jewelry biz, and the winning marketing line of the day was "Frost Yourself," prompting the attendees to essentially borrow these expensive diamonds and jewels, "frosting" themselves for the evening. As cheesy as it was–it was also kind of brilliant.
Every time I think of branding, I think of this line. "Frost Yourself." You're putting on an image, as extravagant, unique, or simple as it might be. It goes so far beyond an adornment of your appearance. It displays who you are and shows off the core, the heart of your business in a single image. The branding process starts way before a logo and never ends. Your brand is YOU, and as long as you and your business are around, it'll represent who you are and everything you stand for.