Hopefully you were able to check out yesterday's post about why Fiverr is so dang appealing. They make a good case, right? I mean, obviously—look at their popularity, their number of designers, and the number of projects they get on a daily basis. So what's so wrong with it?
First, let me address why I’ve never won the battle against an online logo service.
By the time a company calls me and requests a proposal, they have already made up their mind to purchase the logo they’ve received online. They’re not placing any more value to my services than that of an online logo service. They want me to tell them that I can match the price of an online logo service for 20+ hours of custom design work, in-depth one-on-one meetings, several well thought out, thorough design concepts, specific revisions, and the implementation of not just that logo- but their visual identity within their business. I just can't do that.
So, they beat me—that must be why I hate Fiverr and other comparable online logo services. Right?
Because what's so wrong with cheap, fast, endless options?