Photographing your book, especially for sharing platforms such as Instagram and Facebook, are essential for good promotion. But oftentimes we post the same "look, it's my book!" photos and pretend like it's going to magically draw new readers. You need a photo that's going to command attention and spark interest. You need a photo that's going to stand out from all of the others. So I've put together 10 creative ways you can photograph your book (with inspirational help from some stellar authors and designers)!Read More
Often times, SO MUCH goes into the writing of a book, that authors overlook the importance of a well-designed cover that represents their hard work. Your book cover is an extension of who you are as an author—it's a piece of your brand.
Your book cover is the FACE of your story. It's what your readers see, what gives them an impression, and what instantly tells them whether or not they might be interested in it. Book covers matter, and I want to help you navigate the design of it.Read More
On March 1st, the second (but first OFFICIAL) vlog was released for The Design Line! This month we rambled about what graphic designers do and a bit about the design industry itself. We only touched the tip of a rather huge iceberg, and might revisit this subject in the future—but if you have any insight on the topic, leave me a comment and we'll include it next time!
Read more to watch our vlog! (Don't make fun of us—we're new to this whole vlogging thing!)Read More
Your branding journey.
Let's get personal. I've covered in Parts 1 and 2 the importance of branding and what branding looks like—but what does branding look like specifically for YOU and your biz? Do you even need a brand update?
Honestly, only you can answer those questions. But I do have some questions for you that'll hopefully help you figure it out. First, let's take a quick look at the financial implications a new brand would have on your business (because at the end of the day, it boils down to how much money you're making):
1. What is the value of one customer to you? In other words, what does one new customer make you in additional income? What's it worth to you to pick up that one new client? For example: $300.
2. Do you believe that new and better branding for your business will result in drawing in at least one new customer a month? Of course! At LEAST one, hopefully more!
Man, what a day! I've decided to save my Finicky Designs brand post for tomorrow, but how could I not share mine and my friend's very first vlog today?
This is just a peek at our new YouTube channel, The Design Line. It isn't officially launching until February 2015, so if there seems to be a lack of design surrounding our channel, just know it's because it's not finished yet.
We have a TON of work to do, and this was literally our first go at it in front of our webcams... EVER. It's kind of like speech class all over again...Read More