Posts tagged Business Image
How to Choose the Right Brand Designer

Choosing the right brand designer to create visuals that represent your brand is VITAL. Let me say that again (but it’s worth repeating about 50 times), choosing the right designer is VITAL. You need a designer that's going to jump on the same page as you—someone who understands your vision, your audience, and your vibe.

I'll admit, the process of finding the right designer can be difficult. I spend a lot of time trying to figure out how to get in front of my niche, my ideal clients, and those that I know I’d love to work with and who would love to work with me. But I watch the Facebook group posts that go out “In need of a designer!” and 50+ designers respond. It can be CONFUSING! You don’t know how to make the right decision—or even know where to start when it comes to considering designers.

There's a lot of pressure choosing a designer to represent you and your business. But I think there can be a good place to start. I believe there's a way you can set yourself up for success by asking important questions and knowing what to look for to ensure you choose the right brand designer.

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Brand Yourself – Part 3

Your branding journey.

Let's get personal. I've covered in Parts 1 and 2 the importance of branding and what branding looks like—but what does branding look like specifically for YOU and your biz? Do you even need a brand update?

Honestly, only you can answer those questions. But I do have some questions for you that'll hopefully help you figure it out. First, let's take a quick look at the financial implications a new brand would have on your business (because at the end of the day, it boils down to how much money you're making):

1. What is the value of one customer to you? In other words, what does one new customer make you in additional income? What's it worth to you to pick up that one new client? For example: $300.

2. Do you believe that new and better branding for your business will result in drawing in at least one new customer a month? Of course! At LEAST one, hopefully more!

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Brand Yourself – Part 2

Practically speaking, what does branding yourself look like and what are the components of your brand?

Before any design work is started, there are some key elements to branding yourself that should be figured out first. Some of the key elements to crafting your brand:

  • Knowing who you are as a business and where you're going
  • Knowing who your audience is and what they want
  • Knowing what you can offer your audience that no one else can 
  • And knowing HOW you're going to offer it to your audience 

All of those elements have to be figured out before you can even start to think about the visual aspect that communicates that foundation. I don't mean to keep repeating myself, but please remember that branding goes SO far beyond just the visual design of your company. It has to do with your heart, the way in which you work, and your audience. Your visual identity should just communicate all of those things.

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