How do I even begin to describe my work with Bethany? She has a huge heart and passion to help women find their purpose and remove the fear that holds them back from their full potential. I feel honored I was able to share in her story and come up with a plan to help her launch her baby.Read More
I met Jessica through a local networking group over a happy hour, and we talked books and our businesses. It was like speed dating—and I knew I liked her right away! A short time later she called me and we went out to lunch to discuss her business and personal brand.
See, Jessica works in the housing industry—in ALL areas. She works with several different companies that each specialize in a particular side of real estate, from buying and selling current real estate properties to custom built homes and even renovations. She had a postcard trying to sum up what it is she does, with all of the companies' various logos included on it—and unfortunately, it just wasn't communicating all that SHE is and all that SHE does. Because let me tell you—what she does is amazing.Read More
Getting a logo designed for your brand can be pretty stressful. The logo that’s right for you is a mix of brand storytelling, marketing to your audience, and something that you simply like (or hopefully LOVE). As a designer, my job is to do adequate brand and market research so I can advise you with fonts, colors, and shapes. But at the end of the day, you’re either going to like it—or you're not. Here are some characteristics that make up a good (and effective) logo.Read More
Not too long ago, I did a series on why branding yourself is important in general. But a lot of writers have expressed not being able to apply branding to themselves as writers and authors. I get that—I really do, because when you’re a business, it’s easy to say you need a nice logo and coherent image. But when you’re an author, you’re focusing on the publishing of your first book and all that comes with it. From the cover design, to the typesetting—let alone the promotion of it!
A self brand seems a little frivolous, doesn’t it? If the book is good, and my readers are excited over its release, isn’t that all that matters?Read More
Your branding journey.
Let's get personal. I've covered in Parts 1 and 2 the importance of branding and what branding looks like—but what does branding look like specifically for YOU and your biz? Do you even need a brand update?
Honestly, only you can answer those questions. But I do have some questions for you that'll hopefully help you figure it out. First, let's take a quick look at the financial implications a new brand would have on your business (because at the end of the day, it boils down to how much money you're making):
1. What is the value of one customer to you? In other words, what does one new customer make you in additional income? What's it worth to you to pick up that one new client? For example: $300.
2. Do you believe that new and better branding for your business will result in drawing in at least one new customer a month? Of course! At LEAST one, hopefully more!
Practically speaking, what does branding yourself look like and what are the components of your brand?
Before any design work is started, there are some key elements to branding yourself that should be figured out first. Some of the key elements to crafting your brand:
- Knowing who you are as a business and where you're going
- Knowing who your audience is and what they want
- Knowing what you can offer your audience that no one else can
- And knowing HOW you're going to offer it to your audience
All of those elements have to be figured out before you can even start to think about the visual aspect that communicates that foundation. I don't mean to keep repeating myself, but please remember that branding goes SO far beyond just the visual design of your company. It has to do with your heart, the way in which you work, and your audience. Your visual identity should just communicate all of those things.Read More
Have you ever seen How to Lose a Guy in Ten Days? It used to be one of my absolute favorite movies (hang with me, here). Well there was this gala in the movie that was sponsored by a ritzy jewelry biz, and the winning marketing line of the day was "Frost Yourself," prompting the attendees to essentially borrow these expensive diamonds and jewels, "frosting" themselves for the evening. As cheesy as it was–it was also kind of brilliant.
Every time I think of branding, I think of this line. "Frost Yourself." You're putting on an image, as extravagant, unique, or simple as it might be. It goes so far beyond an adornment of your appearance. It displays who you are and shows off the core, the heart of your business in a single image. The branding process starts way before a logo and never ends. Your brand is YOU, and as long as you and your business are around, it'll represent who you are and everything you stand for.