How do I even begin to describe my work with Bethany? She has a huge heart and passion to help women find their purpose and remove the fear that holds them back from their full potential. I feel honored I was able to share in her story and come up with a plan to help her launch her baby.Read More
Recently I worked with Dave and Sonya of (you guessed it) Dave + Sonya Photography to help freshen up their brand, appeal to their target market, and give them a website that does their photos justice.
Dave and Sonya are a Colorado Springs husband and wife photography team, specializing in pure, unfiltered high school senior sessions with a focus on athletes and dancers. They provide you with the best creative sessions and photos your family will cherish for generations. They also took our anniversary wedding redo photos for us several years ago, and are people we consider friends. Their talent as well as eye for senior portraits specifically is astounding. We worked together to bring that same excellence to their brand.Read More
Ana-Marija was one of my very first online clients, and the first international client I've had the privilege to design for. And I really mean it when I say it's been a privilege. Ana-Marija opened her own restaurant in Dubrovnik, Croatia (Pantarul), has written and published an amazing cook book (What's Cooking in Dubrovnik), and her food blog, Da mi je nešto slatko… (If I had something sweet…) has won awards as the best Croatian food blog. And then... she called on me to help her design her brand for her English blog that launches today.Read More
Getting a logo designed for your brand can be pretty stressful. The logo that’s right for you is a mix of brand storytelling, marketing to your audience, and something that you simply like (or hopefully LOVE). As a designer, my job is to do adequate brand and market research so I can advise you with fonts, colors, and shapes. But at the end of the day, you’re either going to like it—or you're not. Here are some characteristics that make up a good (and effective) logo.Read More
Choosing the right brand designer to create visuals that represent your brand is VITAL. Let me say that again (but it’s worth repeating about 50 times), choosing the right designer is VITAL. You need a designer that's going to jump on the same page as you—someone who understands your vision, your audience, and your vibe.
I'll admit, the process of finding the right designer can be difficult. I spend a lot of time trying to figure out how to get in front of my niche, my ideal clients, and those that I know I’d love to work with and who would love to work with me. But I watch the Facebook group posts that go out “In need of a designer!” and 50+ designers respond. It can be CONFUSING! You don’t know how to make the right decision—or even know where to start when it comes to considering designers.
There's a lot of pressure choosing a designer to represent you and your business. But I think there can be a good place to start. I believe there's a way you can set yourself up for success by asking important questions and knowing what to look for to ensure you choose the right brand designer.Read More
Not too long ago, I did a series on why branding yourself is important in general. But a lot of writers have expressed not being able to apply branding to themselves as writers and authors. I get that—I really do, because when you’re a business, it’s easy to say you need a nice logo and coherent image. But when you’re an author, you’re focusing on the publishing of your first book and all that comes with it. From the cover design, to the typesetting—let alone the promotion of it!
A self brand seems a little frivolous, doesn’t it? If the book is good, and my readers are excited over its release, isn’t that all that matters?Read More
Hopefully you were able to check out yesterday's post about why Fiverr is so dang appealing. They make a good case, right? I mean, obviously—look at their popularity, their number of designers, and the number of projects they get on a daily basis. So what's so wrong with it?
First, let me address why I’ve never won the battle against an online logo service.
By the time a company calls me and requests a proposal, they have already made up their mind to purchase the logo they’ve received online. They’re not placing any more value to my services than that of an online logo service. They want me to tell them that I can match the price of an online logo service for 20+ hours of custom design work, in-depth one-on-one meetings, several well thought out, thorough design concepts, specific revisions, and the implementation of not just that logo- but their visual identity within their business. I just can't do that.
So, they beat me—that must be why I hate Fiverr and other comparable online logo services. Right?
Because what's so wrong with cheap, fast, endless options?Read More
Your branding journey.
Let's get personal. I've covered in Parts 1 and 2 the importance of branding and what branding looks like—but what does branding look like specifically for YOU and your biz? Do you even need a brand update?
Honestly, only you can answer those questions. But I do have some questions for you that'll hopefully help you figure it out. First, let's take a quick look at the financial implications a new brand would have on your business (because at the end of the day, it boils down to how much money you're making):
1. What is the value of one customer to you? In other words, what does one new customer make you in additional income? What's it worth to you to pick up that one new client? For example: $300.
2. Do you believe that new and better branding for your business will result in drawing in at least one new customer a month? Of course! At LEAST one, hopefully more!