How do I even begin to describe my work with Bethany? She has a huge heart and passion to help women find their purpose and remove the fear that holds them back from their full potential. I feel honored I was able to share in her story and come up with a plan to help her launch her baby.Read More
Amy: traveler, blogger, risk taker, change maker, dream chaser, wonderful.
I was recommended to Amy quite a while ago after she put out a tweet looking for a brand designer. We chatted a bit over email, but her redesign was still a ways off. In the meantime, I became an avid follower of The Wherever Writer. Not because I wanted her become a client—but because I found her life FASCINATING. She's a travel blogger... but not really. (Seriously, let me explain...)Read More
Ana-Marija was one of my very first online clients, and the first international client I've had the privilege to design for. And I really mean it when I say it's been a privilege. Ana-Marija opened her own restaurant in Dubrovnik, Croatia (Pantarul), has written and published an amazing cook book (What's Cooking in Dubrovnik), and her food blog, Da mi je nešto slatko… (If I had something sweet…) has won awards as the best Croatian food blog. And then... she called on me to help her design her brand for her English blog that launches today.Read More
Not too long ago, I did a series on why branding yourself is important in general. But a lot of writers have expressed not being able to apply branding to themselves as writers and authors. I get that—I really do, because when you’re a business, it’s easy to say you need a nice logo and coherent image. But when you’re an author, you’re focusing on the publishing of your first book and all that comes with it. From the cover design, to the typesetting—let alone the promotion of it!
A self brand seems a little frivolous, doesn’t it? If the book is good, and my readers are excited over its release, isn’t that all that matters?Read More
I’m drafting up a little handout for my networking event this week. I tried asking myself- if I could give one bit of a useful information to the epic women business owners in my networking group, for free, what would it be?
Obviously, I specialize in brand design and development. I love helping writers, bloggers, and business owners with their brands—regardless of what stage their company or blog might be at. I know we hear it all of the time—branding is SO important! But branding goes beyond just your looks, a logo, and some colors. So that’s where I’m meeting these women.
First, I want to emphasize that your brand is YOU. You don't need a designer to give you a brand. You are your brand, which means you're developing it right now. So I put together a short, practical list of tips for making your brand stronger—RIGHT NOW.Read More
Yesterday I featured Erin Michael Dworak and her poem, Dig In. Today I want to share with you her life's work, The Writing Season.
Erin and I worked to develop a brand that expressed who she is and also represent what she does to teach others about writing.
The Writing Season is definitely Erin. Literally.Read More
Hopefully you were able to check out yesterday's post about why Fiverr is so dang appealing. They make a good case, right? I mean, obviously—look at their popularity, their number of designers, and the number of projects they get on a daily basis. So what's so wrong with it?
First, let me address why I’ve never won the battle against an online logo service.
By the time a company calls me and requests a proposal, they have already made up their mind to purchase the logo they’ve received online. They’re not placing any more value to my services than that of an online logo service. They want me to tell them that I can match the price of an online logo service for 20+ hours of custom design work, in-depth one-on-one meetings, several well thought out, thorough design concepts, specific revisions, and the implementation of not just that logo- but their visual identity within their business. I just can't do that.
So, they beat me—that must be why I hate Fiverr and other comparable online logo services. Right?
Because what's so wrong with cheap, fast, endless options?Read More
Practically speaking, what does branding yourself look like and what are the components of your brand?
Before any design work is started, there are some key elements to branding yourself that should be figured out first. Some of the key elements to crafting your brand:
- Knowing who you are as a business and where you're going
- Knowing who your audience is and what they want
- Knowing what you can offer your audience that no one else can
- And knowing HOW you're going to offer it to your audience
All of those elements have to be figured out before you can even start to think about the visual aspect that communicates that foundation. I don't mean to keep repeating myself, but please remember that branding goes SO far beyond just the visual design of your company. It has to do with your heart, the way in which you work, and your audience. Your visual identity should just communicate all of those things.Read More