Posts tagged Book Advertising
Interview with author and book coach, Amy Collette

One of the most valuable things a first-time self-published author can invest in is a great book coach, especially if they feel lost in the process and have no clue where to start. A book coach is one of those people you wish for as you dive into self publishing, and aren't sure if they actually exist.

I'm hear to tell you that they DO exist, and that Amy Collette of Unleash Your Inner Author is one of my absolute favorites.

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Book Cover Case Study: The Busy Mom's Guide to Creativity

Oftentimes, authors and readers have no idea the thought process and research that goes into a book cover design. So today I thought I'd share one of my favorite book cover designs and how me and my author landed on the design that we did.

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5 Reasons Why You Should Self Publish

You know your book has potential. You know that your "why" driving your story is enough to draw an engaged, excited audience. But you've sent your manuscript to several publishers, and have barely even made it past their automated response system. Or, a publisher finally saw your potential, and proposed to you a publishing plan that requires you to invest tens of thousands of dollars just get your book on a shelf. It's overwhelming and discouraging.

That's why self-publishing is so appealing. You have a way to get your book in front of many readers with minor investment costs and on your own terms. 

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How to Make a Book Mockup

Being able to make a believable, interesting mockup of your book is critical when promoting it. It's easy to make it look fake, or perhaps cheesy—and that breaks a good, effective design. In last week's blog post, I showed you how to design a book cover in both Photoshop and Apple Pages. Today I want to show you how to use that book cover design to quickly and easily make your own professional looking book cover mockup using free Photoshop templates.

First of all, what exactly is a mockup? A mockup is a model of a design used for teaching, demonstration, or testing (thanks, Wikipedia!). I usually create mockups to show clients my designs on final pieces. Why? Because you often can't get a good feel for the final design until you see it being used in a practical way. 

Turning your flat book cover design into a "real" book brings life to it. It makes it more tangible in your readers' minds, and adds credibility. But, you have to be careful, because really fake looking mockups or poor designed mockups can have the adverse effect. So I'm going to walk you through some of the best, free resources as well as how to edit them to make your mockup look REAL.

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