Oftentimes, authors and readers have no idea the thought process and research that goes into a book cover design. So today I thought I'd share one of my favorite book cover designs and how me and my author landed on the design that we did.Read More
You know your book has potential. You know that your "why" driving your story is enough to draw an engaged, excited audience. But you've sent your manuscript to several publishers, and have barely even made it past their automated response system. Or, a publisher finally saw your potential, and proposed to you a publishing plan that requires you to invest tens of thousands of dollars just get your book on a shelf. It's overwhelming and discouraging.
That's why self-publishing is so appealing. You have a way to get your book in front of many readers with minor investment costs and on your own terms.Read More
Being able to make a believable, interesting mockup of your book is critical when promoting it. It's easy to make it look fake, or perhaps cheesy—and that breaks a good, effective design. In last week's blog post, I showed you how to design a book cover in both Photoshop and Apple Pages. Today I want to show you how to use that book cover design to quickly and easily make your own professional looking book cover mockup using free Photoshop templates.
First of all, what exactly is a mockup? A mockup is a model of a design used for teaching, demonstration, or testing (thanks, Wikipedia!). I usually create mockups to show clients my designs on final pieces. Why? Because you often can't get a good feel for the final design until you see it being used in a practical way.
Turning your flat book cover design into a "real" book brings life to it. It makes it more tangible in your readers' minds, and adds credibility. But, you have to be careful, because really fake looking mockups or poor designed mockups can have the adverse effect. So I'm going to walk you through some of the best, free resources as well as how to edit them to make your mockup look REAL.Read More
Often times, SO MUCH goes into the writing of a book, that authors overlook the importance of a well-designed cover that represents their hard work. Your book cover is an extension of who you are as an author—it's a piece of your brand.
Your book cover is the FACE of your story. It's what your readers see, what gives them an impression, and what instantly tells them whether or not they might be interested in it. Book covers matter, and I want to help you navigate the design of it.Read More
Not too long ago, I did a series on why branding yourself is important in general. But a lot of writers have expressed not being able to apply branding to themselves as writers and authors. I get that—I really do, because when you’re a business, it’s easy to say you need a nice logo and coherent image. But when you’re an author, you’re focusing on the publishing of your first book and all that comes with it. From the cover design, to the typesetting—let alone the promotion of it!
A self brand seems a little frivolous, doesn’t it? If the book is good, and my readers are excited over its release, isn’t that all that matters?Read More
Yesterday I featured Erin Michael Dworak and her poem, Dig In. Today I want to share with you her life's work, The Writing Season.
Erin and I worked to develop a brand that expressed who she is and also represent what she does to teach others about writing.
The Writing Season is definitely Erin. Literally.Read More