LAUNCH DAY: Jessica Daniels
I met Jessica through a local networking group over a happy hour, and we talked books and our businesses. It was like speed dating—and I knew I liked her right away! A short time later she called me and we went out to lunch to discuss her business and personal brand.
See, Jessica works in the housing industry—in ALL areas. She works with several different companies that each specialize in a particular side of real estate, from buying and selling current real estate properties to custom built homes and even renovations. She had a postcard trying to sum up what it is she does, with all of the companies' various logos included on it—and unfortunately, it just wasn't communicating all that SHE is and all that SHE does. Because let me tell you—what she does is amazing.
We decided she was in need of a killer personal brand, something that she will take with her no matter who she works with or where she goes. Something that she can build and grow over the years, and be confident in the reputation that brand is setting for her.
Goal: Create an image true to Jessica and her services, providing a strong personal brand that communicates who she is and what she does in all areas of the housing industry.
We started by brainstorming creative brand direction to find a tagline that summed up all that Jes does. We landed on "house to home specialist," then approached her brand within that direction. Given her background and experience in interior design (Jes knows good design) I could only settle for something 100% true to her.
We used her signature as the starting point. We landed on her first name taken straight from her signature, a clean sans serif font for her last name, combined it with her tagline in a creative script, and then set it all in a clean slate blue color palette with various shades of gray.
Simple. Unique. Complementary to her design style and professionalism in the real estate industry.
I cannot rave enough about Melody's talent for capturing the look and feel of what I needed my brand to reflect. She is so personable and easy to work with, but also incredibly creative and professional. I plan on recommending Finicky Designs to all my friends who are in business. Thank you, Melody!
—Jessica Daniels, 2016